An unexpected winner of our top-list is the advertising of media partners, which takes almost 30% of advertising time on TV channels of our customers. The fact is that one TV channel may include many partners, and the frequency of showing their videos is often much higher than the frequency of advertising of the business place itself. In fact, the media partnership allows our clients to get advertising time on well-known media on a mutually beneficial basis. As matter of fact, we are talking about trade barter: partners place ads on the TV channel of our customer, and the business place advertises on the radio/on-air TV channel. In terms of money, cross-promotion helps attract new visitors with minimal cost for one contact with the visitor, which, in times of commercial crisis, seems to be one of the most convenient commercial channel. Of course, not all customers have media partners, but where they are present, they are given special time and attention.