Fifth place - medical services. Services of this industry are quite difficult to sell and much depends on the trust of patients and doctors, the reputation of the clinics themselves. In such advertising, it is important to show the "things in their best light" - new equipment, premises and, of course, the results of the working process. Therefore, the TV channels of our customers are in demand from dental clinics, plastic surgery clinics and multi-field clinics. Advertisers especially appreciate the opportunity to show video with sound to the given target audience, which will be in front of the screens for a long time. However, there are not so many advertisers of this field, perhaps due to the fact that I mentioned above - the market is very conservative and reluctant to accept experiments.