Digital signage is gaining a lot of traction in a huge variety of industries—and for good reason. Digital screens provide the opportunity to incorporate automation, and greatly enhance the visibility and effectiveness of signs, such as DOOH advertising efforts. But what is the best way to use them? How can you maximize their utility and truly make the most of them for your business.
This is where IPTV for B2B—otherwise known as custom TV channels—comes into play.
Imagine that you own a restaurant and your business is doing fairly well, but the ambience of your restaurant could use some help. With digital signage displaying a stream of mouthwatering videos of food being made, interesting and funny videos that make your customers smile, and social media posts showing how satisfied customers appreciate your services, the entire atmosphere of your restaurant will get a major boost—and so will your sales.
Custom TV channels allow you or your customers to create their own continuous stream of content that is fully branded, integrates all of your social channels, includes licensed videos that are engaging and entertaining, showcases images and videos of your products or services, and more.
It's a major upgrade to any existing screens you may have, and can be obtained as an app as opposed to installing an entire new setup. Alternatively, an entire package can be purchased that includes the screens as well as all of the software and services.