To create branded TV channel we made
It's something like a magic trick. Nobody in the pub approached the equipment, and it switches to NTV+ or video camera on stage by itself. And then back to branded TV. It can be done manually or on schedule.
Cross-sells managing via common travelling line
All our clients connect Twitter to TV to instantly inform their clients about new specials and offers. We created one account on Twitter and correct # to ensure easy 100% control for management over cross-sells. For example, #tap&barrelpub or #drunkenduck_forever
Moscow public looks for pubs among friends and acquaintances on FB. By connecting the group to the branded TV for broadcasting responses and comments, we managed to attract the visitors to share their opinion on public and attract attention of their friends to "action" in pubs.