Stary Ambar special aspects
Simple management in old networks
These taverns were built long ago, and therefore there was a common antenna like in a flat. To connect to this kind of a network we had to buy signal modulating equipment. Thus, we managed to preserve current broadcasting and add one new channel on button №1 - Stary Ambar TV.
Creation of the appropriate atmosphere
People visit Stary Ambar to have a quick snack and drink some beer. Everything is decorated in XX century manner and with Soviet time slogans. To create an appropriate atmosphere we chose right video channels where ads of our client were included. Trailers of the chosen channel are available on YT
Settlement of issues with RAS and WIPO
Not all restaurants keepers were lucky enough to be friends with RAS and WIPO. We worked over this issue with Federal Supervision Agency for Information Technologies and Communications and included position about the transfer of public rights for content broadcasting into our agreement.